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Top apparel and beauty sites: eBay, Old Navy, Avon

Nielsen//NetRatings published the list of top online apparel and beauty sites accessed from home.

Top online apparel and beauty destinations
  Unique audience (000) Reach (%) Average time spent
eBay Clothing, Shoes & Accessories 2,218 2.06 0:06:50
eBay Jewelry and Watches 1,080 1 0:04:29
Old Navy 787 0.73 0:10:53
Avon 755 0.7 0:14:08
eBay Health & Beauty 652 0.6 0:04:10
The Gap 571 0.53 0:12:40
victoriassecret.com 539 0.5 0:16:40
Lands End 503 0.47 0:12:50
llbean.com 484 0.45 0:12:49
zappos.com 457 0.42 0:09:10
Source: Nielsen//NetRatings NetView


link - Dec 28, 04 | 10:58 am - Explore the Web traffic category

 

Top toys sites for kids: Disney, eBay Toys, Cartoon Network

Nielsen//NetRatings published the list of top toys and games online destinations for kids.

Property Audience
(in thousands)
Reach (%)
Disney Online 3,215 3.01
eBay Toys 2,221 2.08
Cartoon Network 1,944 1.82
ToysRUs 1,113 1.04
Neopets 936 0.88
EverythingGirl.com 744 0.7
Barbie 654 0.61
PBS Kids 604 0.57
NickJr 580 0.54
Fisher-Price 468 0.44
Source: Nielsen//NetRatings


link - Dec 23, 04 | 10:23 pm - Explore the Web traffic category

 

68 mln Americans browsed travel sites in November 2004

68 mln American Web surfers used online travel sites in November 2004, up 13% from November 2003, according to Nielsen//NetRatings. The market research company said 23% of Americans and 46% of all active Web surfers visited a travel site during the month. Online consumers spent $919 mln on travel in November, up 11% from the $828 mln spent last year. MapQuest ranked number one in online travel destinations with 31 mln unique visitors, while Expedia followed with 14 mln visitors. Travelocity was third with 11 mln online surfers, while Orbitz and Southwest Airlines rounded out the top five online travel destinations with 11 mln and 7 mln unique visitors, respectively.


link - Dec 18, 04 | 5:47 pm - Explore the Web traffic category

 

40.2% of all online time is spent on content sites

In October, 40.2% of online time was spent on content sites. Although that figure represented more time spent than in any other category, it was down slightly from a 40.8% share in September. After content, users spent the most time at communications sites, which garnered a 39.8% share--followed by e-commerce, with 15.8%, and search, with 4.3%.


link - Nov 28, 04 | 10:05 pm - Explore the Web traffic category

 

Top home and garden sites: eBay Home, Home Depot, Lowe's

Top Online Home and Garden Destinations

Unique Audience (000) Active Reach (%)
eBay Home 2,441 2.3
The Home Depot 983 0.93
Lowe's 832 0.79
HGTV 680 0.64
DIY Network 434 0.41
Allposters.com 332 0.31
Pottery Barn 328 0.31


Source: Nielsen//NetRatings NetView
Week ending Oct. 17, 2004 US, Home
link - Nov 17, 04 | 10:40 am - Explore the Web traffic category

 

Top automotive sites: eBay Motors, AOL Auto, AutoTrader.com

Top Online Automotive Destinations, US at Home Week ending Oct. 10, 2004

Site Unique Audience (000) Active Reach (%)
eBay Motors 2,702 2.57
AOL Auto 912 0.87
AutoTrader.com 621 0.59
Kelley Blue Book 574 0.55
MSN Autos 442 0.42
Ford 440 0.42
Autobytel 407 0.39
Edmunds.com 399 0.38
automotive.com 383 0.36
AAA 359 0.34


Source: Nielsen//NetRatings NetView
link - Nov 07, 04 | 12:01 pm - Explore the Web traffic category

 

 

 
     
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