Web Master Resource, Web Tools, Solutions,
by Brian Benjamin Carter, MS, LAc
Carter created PulseMed.org in 1999 to promote his services
and expertise. Since then, more
than 400,000 visitors have read his articles, and he
has honed his web design, graphic design, and traffic building
skills even further.
Brian B. Carter, MS, LAc
I hope you enjoy this web master resource, web apprentices!
I'm putting everything I use regularly to succeed online
in one place, not just for you, but so I can have everything
within one click, too!
Don't take this master resource web design page lightly,
it has everything you need to make web pages, get
traffic, and make loads of cash online.
Here's my process, step by step, and this is how I'm going to
structure this master resource web page for you:
- Audience and Traffic
- Domain Name
- Create Site Web Pages
- Create site web pages specifically
to increase web traffic
Wait a minute! Don't you need to create web pages first??
Nope- don't put the cart before the horse. Make sure your web
pages are going to attract visitors before you build them.
First, Brainstorm your site: Your first web
master resource, web acoylytes, is Kartoo. Write down the
topics you want to make a web site about. Then take that list
to Kartoo, and move around, looking for more topics and keywords.
Let's have an example to be clear. Say you want to start
a web site for your independent electrical business. So, I go
to Kartoo and type in electrician. I see maintenance and local
as categories in the middle, but I also see keywords on the left-
res and comm, commercial electrician, electricians in your area,
master electricians... Note you can click on your flag if you
want to limit your search to one country. Ok, so once you have
a list of more topics, let's move on to the next web master resource,
One of my favorite sites on the web, as a web master, is SelfPromotion.com.
This is one of a few sites (also SiteSell
to which I owe my new livelihood. If you're going the do it
yourself route, SelfPromotion.com is a master resource web
geeks-to-be like you are going to need. (If not, go the
SiteBuildIt! route) Now, you have to donate a little money
to get access to all the Self Promotion tools, but it's worth
it, way worth it! With this website in my back pocket, my keyword-optimized
web pages get on Google
in a matter of days. And most of them are on the first page, because
of what I'm going to tell you next.
Suss out your keywords. As Robert explains, suss is a
British word that means "figure out". If you type in
the topics you found above, Robert's keyword susser will crunch
the searches for you and email you a list of the most in-demand
keywords related to your topics. This is GOLD. The rule of all
communication is Know Your Audience. With this
master resource, web acoylytes, you've just found your audience.
Now you're going to find out which keywords are most valuable.
Your next master resource web tool is Excel (or some other
spreadsheet program that allows custom formulas). Open it up.
You'll have to copy and paste your comma-delimited keywords into
notepad, save it, then import them into excel (Data Menu> Get
External Data... choose Delimited and Comma, then Finish). Insert
a column between the numbers of searches (demand) and the keyphrases.
In this new column, you'll type in the supply, which you'll get
by searching Google for each keyphrase. It turns out that you
can select multiple boxes to get the whole phrase and paste it
into the Google search box - it works. In Excel, in another column
(which I call 'adv' for advantage), to the left of demand, create
this formula (=A4/A5) where A4 is the demand box next to it, and
A5 is the supply box next to that. Then you can copy those three
cells and paste them all the way down the list. If you can't figure
it out, do an Excel tutorial. Make all the adv columns a percentage
with 2 decimal places.
What you have now, as a result of using Excel as a master resource,
web friends, is a keyword profitability list. If you know
anything about business, high demand is good, low supply is good.
You create the supply, which is in high demand, and don't have
to deal with too much competition. You profit from this, and you
can then leverage the profit to go into more competitive areas.
Sort your Excel list by the Adv column, descending. Now you have
a list of keyphrases in order with which to build your web site.
You're on your way to becoming a web master! For more master
resource web tools, continue on to my other web design pages: