Mary Kay In Touch
by Rachel Johnson
The Mary Kay In Touch Community
Mary Kay has over 850,000 independent beauty consultants spread out over thirty seven different countries, so their need for a comprehensive website was obvious. The Mary Kay In Touch community has enabled Mary Kay beauty consultants to enter orders online instead of over the phone of through the mail. The Mary Kay In Touch system is obviously much faster, more accurate, and can more readily provide service to the beauty consultants as well as the customers.
Mary Kay had a website starting in 1999 but soon realized that they needed a more in depth website and better servers. So, they revamped the site using the Microsoft 2000 server family to enable more online ordering that will support continuing growth. Since the Mary Kay In Touch community came to life, the community has grown from five web serves to thirty-five and sales are most definitely on the rise. The Mary Kay In Touch community now processes 25,000 orders representing 1.2 million line items per day. This is huge!
The ease and convenience of ordering online with Mary Kay In Touch has made the sales process a lot less stressful for both the customer and the beauty consultant. Beauty consultants have raved about how great the new ordering process is, and their ability to be sure they are ordering the correct item for their customers. Nothing is worse than brining your customer the wrong item, and now the consultants can check and double check the orders they are making, providing their clients with the best possible service. The online ordering has also enabled customers to receive their product much more quickly, leaving them inclined to order from Mary Kay again and again.
Mary Kay offers more than two hundred products from eight different categories: facial skin care, color cosmetics, nail care, body care, sun protection, fragrances, men's skin care and dietary supplements and the Mary Kay In Touch ordering helps get these products to clients in a timely and reliable fashion. Sales are really soaring; in 2000 there was 2.5 billion dollars in retail sales recorded! Not bad at all!
Of course, Mary Kay In Touch doesn’t stand alone. The Mary Kay business and marketing philosophy has proven effective for almost forty years; so the Mary Kay In Touch community has only boosted what was already an impressive business model. Because of the Mary Kay In Touch community, Mary Kay is sure to be a force to contend with well into the future.
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