Carter, MS, LAc
Web Site Design, PulseMed.org
Create Site Web Page Tools:
Everything you need to
create your own web site
by Brian Benjamin Carter, MS, LAc
Carter created PulseMed.org in 1999 to promote his services
and expertise. Since then, more
than 400,000 visitors have read his articles, and he
has honed his web design, graphic design, and traffic building
skills even further.
I'm not a professional web site designer. But I created
this entire 400+ page web site myself, and it's
- professional enough to impress visitors, and
- it conveys my services and messages in a personal
I 'm not a graphic artist, but I learned to use Photoshop
well enough to create all the images on this site.
I'm not a web traffic guru, but I can drive thousands of new
visitors to my website, whenever I want to!
How do I do all this? Why should you read the rest of this
create site web tools article? What am I selling, if anything?
Let me assure you that I am an outsider - I don't create other
people's web sites for money. So, I'm not going to lie to
you about this topic to get your business. I just want more people
to know about my alternative health
book and services. But I'm going to tell you what I've learned
about creating site web pages so you can do it yourself for
as little money as possible.
If you want to create a site, you need web tools.
What are web tools? By that I just mean you need a way to create
site web pages easily, you need some help with your graphics,
and hey, you might even need some tips before that on getting
a domain name and hosting. So let's go through these things in
Brian Carter's unique, special, unpatented but
totally genius create site web process:
It's pretty simple.
- Audience and Traffic
- Domain Name
- Create Site Web Pages
- Create site web pages specifically
to increase web traffic
Choosing a domain name is the first create site web step,
but first you must know your audience! Now, you'll see that
I've put getting traffic to your web site way down at the bottom,
but before you even choose your domain name, before you start
to create your web site, you need to think about what kind of
content you're going to provide, and what the people you want
to reach are typing into their search engines.
Create Site Web Process, Step One:
Know Your Audience
This step is key. If you get it wrong, forget about getting
any traffic, no matter how beautiful your web site is. Or expect
to pay for your traffic instead of getting paid for it. You'll
see that underneath all my create site web steps is the assumption
that you want your messages to reach your audience and you want
to save money and make money.
This step also applies even if you aren't getting your own
domain- You might use free hosting like Geocities, or a free
blog service like Blogger and create site web pages with them.
You're still going to have to choose headers, and the search engines
care what's in them. I originally created this site on Geocities,
and moved it when I got serious. Oh, and by the way, I didn't
know all this back then, which is why my web site is named PulseMed.org.
I didn't get it. I was trying to tell you what my web site was
instead of reflecting back to you that I was what you were looking
for. The latter is much more reassuring to a web surfer.
So here's what I suggest you do before anything else. Read my
increase traffic web strategies page, and
find about 30 valuable keyword phrases on the topics you plan
to write about. Then see if there are any common words- for example,
I write about alternative medicine and acupuncture, so I should
have used those words in my web site domain name. This is because
you'll score higher on search engines if the bots can find keywords
in your domain name. Same goes for headers.
You may be thinking- What is this whole create site web process?
I just want to create a web site, but I don't want to go through
all this brainstorming and research. I don't really even want
to write a bunch of pages!
Hey, it's up to you. If you don't care if anyone ever sees your
web site, do whatever you want. But if you do... No matter how
nice your web site looks, if people can't find it, it might
as well not exist. Who cares what you offer, whether you have
a shopping cart, etc. if you have no visitors?
Even if you aren't going into business- you still have a message
If you're just thinking of your web site as a brochure, stop
it! It's a sticky spider web in which you can catch new flies
24/7. What's your web site goal? What should it get your visitors
to do? What result are you looking for? Try to come up with more
than 'calling me'.
Here are some results of traffic-oriented web site design:
- Establish your credibility and expertise (feeds into the next
- Pre-sell your prospects (by the time you get them all you
have to do is close the sale)
- Get their physical contact info for further marketing
- Get them to opt in to an email newsletter in which you further
brand yourself, upsell, cross-sell, and promote loyalty and
- Find prospects all over the country, all over the world -
even if you only do business in English.
Those are just off the top of my head. Maybe you have some others
already, or you'll think of them when you begin to grasp what
you can do with this create site web process.
Before I go into the next few steps, check out the following
info about Site
Build It!, which is the simple, easier way to do everything
I'm going to tell you how to do.
You Need All in One
package includes everything- brainstorming and research
tools, domain name, hosting, and site submission to get
traffic- plus now it has ecommerce, and you can download
lots of free advice and how to info, too.
It's a little more expensive than doing it yourself, but
much simpler, and if you do it their way (same way I do
it), you'll make enough money from ads, etc. to get a
return on the investment. A lot of what I know, I learned
from this company.
The Simple, Easy Way to Succeed With Your Own Website!
Step Two of the Create Site Web Process:
Your Domain Name
Next up- (and if you're going to use free Geocities,
Build It! just skip to step Four) - get a domain name.
Before you can fix up a nice house (create site web pages), you
need to get the property, or address (domain name).
You can get your domain name from the same place that will host
your web site, and that can be simpler... but you don't have to.
Regardless, you have to find out which site names are available,
so I like to use Nameboy
- you can type in a few words and they'll combine them into web
site names (and suggest others) for you and tell you which ones
In choosing the name, you have to decide whether you want to
use hyphens, which can make a multiple word web site name more
readable, and may make search engines more likely to see the keywords
in the name, but which are harder to convey in words. So think
about whether you plan to get traffic online from search engines
only, or if you plan to be on radio and TV having to spell the
name out all the time.
And if you can afford it, you might want to create site web pages
under the domain name the search engines will like, and buy another
domain that's easy to say, then set the easy one to jump over
to the other one (that's called a redirect). You won't
even need to get hosting for the web site you redirect.
Remember, you needn't buy your domain from Nameboy - you could
buy it from a host like Irides
if you use them.
Create Site Web Process, Step Three:
Your domain name is like your address. You still need a house
to create site web pages in. The house in this analogy is your
hosting. Your pages will be 'hosted' in a protected portion of
one of the host's web servers (computers). These servers are always
hooked up to the internet, and you use your passwords to access
There are lots of hosting options- some very, very cheap. They
offer different features, levels of customer services, various
programming languages or software... e.g. to play real audio clips
or to have database-dependent pages (PHP or Cold Fusion), your
host must have specific software running. Compare
But if you just want to create site web like this one, you don't
need all that. And you don't need to worry about bandwidth until
your web site is really popular... and you can always change hosts.
The only tip I'd give you is that if you get really, really cheap
hosting and something goes wrong, don't expect any customer service!
And that can really suck.
Here are two hosts I've gone with for years that I like are Irides.com,
and Web Hosting
Create Site Web Process, Step Four:
Create Site Web Pages
Ok, the nitty gritty. Here's where you get creative, put a face
on your business, create your own virtual empire, whatever. The
main issue is: how can you do it quick and easy and make it
look good? I mean, most of you won't want to learn how to
use HTML tags like <table>, <tr>, and <embed>...
am I right?
So you need a WYSIWYG (wizzy wig, or what you see is what you
get) web editor. MS
Frontpage and Dreamweaver
are two popular ones. I use the latter. But these are still a
bit complicated. It's much easier to use the web interface tools
Build It! Of those two, Site
Build It! provides more flexibility, which you'll need to
assure yourself of high traffic levels.
Create Web Site Page Programs:
If you get one of those, they have plenty of support info for
you to read about creating web site pages. But if just looking
at them seems too complex for you, you're probably a candidate
for one of the easier solutions.
Let me put it this way- here's a list of the options from easiest
- but can't use <meta> tags so you'll lose some traffic
also has web page building tools, but you don't have your own
domain with the free option
Build It! - all in one, great company, web based page creation
- Get your own domain, hosting, and use a WYSIWYG editor.
Well that's enough for you to chew on. If you have comments or
questions, use our feedback form.
I am going to do some teleseminars
on web page creation, traffic building, and money making online...
if you're interested, check them out!
More of my web design pages: