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Pay Per Click Related Internet Statistics

 

 

 

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Top US advertisers: Procter and Gamble, General Motors, Time Warner

TNS Media Intelligence published the advertising budgets of top 10 advertisers (both online and offline) in the United States. Procter & Gamble, General Motors and Time Warner all spend more than $2 bln a year on advertising.

Top US advertisers, 2004
Company 2004 spending,
mln. $
2003 spending,
mln. $
Change,
%
Procter & Gamble $2,915.10 $2,713.30 7.40%
General Motors $2,802.60 $2,385.70 17.50%
Time Warner Inc $2,062.30 $1,953.50 5.60%
SBC $1,967.70 $1,945.80 1.10%
Daimler Chrysler $1,825.30 $1,652.40 10.50%
Ford Motor Co $1,643.50 $1,455.30 12.90%
Verizon $1,624.90 $1,278.30 27.10%
Walt Disney Co $1,484.10 $1,511.30 -1.80%
Johnson & Johnson $1,289.30  $1,187.60 8.60%
News Corp Ltd $1,129.20 $1,007.70 12.10%
Total $18,744.20 $17,090.90 9.70%
Source: TNS Media Intelligence

link - Mar 31, 05 | 2:12 pm - Explore the Advertising category

Context-targeted Internet text ads to grow by 10% in 2005

Of those 70% of advertisers who said they used sponsored links in 2004, more than 26% spent $100,000 or more on their campaigns. Over the next 12 months this spending will increase by almost 10%, beating the overall advertising industry, which is expected to grow at 6%, according to Kanoodle. 20% of advertisers surveyed said they will incorporate content-targeted sponsored links into their overall marketing programs, in comparison with other interactive marketing tools including: display ads (14%), e-mail marketing (12%) and sponsored links on search results pages (15%).


link - Feb 27, 05 | 3:46 pm - Explore the Advertising category

 

Top three online florists bought 1 bln ad impressions in 1 week

Top three online floral advertisers for Valentine's Day stepped up promotions by 333%. The number of shoppers to the sites jumped 75%, capturing the attention of nearly 4.4 mln unique visitors. Nielsen//NetRatings reports that the average order size for flowers is approximately $58. Portals/search engines, and email sites have proven to be the most effective marketing vehicles in driving sales for the top three floral retailers, accounting for 63% and 21% share of those impressions, respectively.

FTD led the group in online advertising with more than 470 mln ad impressions. The online florist drew more than 1 mln unique visitors, growing 50%. Ranking second, 1-800-Flowers.com placed nearly 337 mln ad impressions, traffic increasing 86% from the previous week. Capturing the largest audience with nearly 2.5 mln visitors, 1-800-Flowers.com jumped 72%. Proflowers.com increased its online advertising by 594% to nearly 206 mln ad impressions, placing it third among top floral advertisers. It attracted nearly 1.4 mln unique visitors, increasing 72% from the week prior.


link - Feb 19, 05 | 9:47 pm - Explore the Advertising category

 

4.6% of all 2005 US ad spending to happen online

Online ads will account for 4.6% of all US advertising in 2005, up from an estimated 3.7% in 2004, according to Merrill Lynch. Previously, the company predicted that online ad dollars would represent 4.2% of all US advertising in 2005. By 2009, online advertising will climb to 7.4% of the total US advertising spend, up from a previous estimate of 5.3%. Paid search will represent 39.8% of total online ad dollars this year and 43.8% by 2009. Both estimates are downward revisions from the company's previous forecast that paid search would come to 43% of this year's online ad spend and 55.5% of that of 2009.


link - Feb 18, 05 | 10:34 am - Explore the Advertising category

 

Online ad revenues to rise 11% in 2005

Online ad revenues will grow 11% in 2005 as the total US ad spend rises 5.1% to over $150 bln, according to TNS Media Intelligence/CMR. The online ad growth forecast by TNS is less than last year's estimated increase of 21% in online ad spending and 10.6% in total spending.


link - Feb 17, 05 | 10:32 am - Explore the Advertising category

 

Local online advertising to reach $3.9 bln in 2005

Borrell Associates predicts that businesses will spend $3.9 bln in local online advertising in 2005 (an increase of 49% from the $2.7 bln spent in local online ads in 2004). Overall Internet ad spending will increase by 33%. Paid search will represent only $329.5 mln (around 8% of the 2005 local online ad spend). The Kelsey Group predicts that local search will leap to $418 mln this year - up from $162 mln in 2004.


link - Feb 09, 05 | 11:40 am - Explore the Advertising category

 

$1.02 bln will be sent on rich media Internet ads in 2005

eMarketer predicted that US spending on rich media advertising, including interstitials, would leap to around $1.02 bln in 2005, up from $796 mln last year. All online ad spending in the United States would reach $11.3 bln in 2005, up from an estimated $9.4 bln last year. Paid search will show continued strength, with $4.69 bln spending in 2005, compared to $3.93 bln in 2004.


link - Jan 24, 05 | 10:13 am - Explore the Advertising category

 

Online ads to overtake magazine ads in 2007

Online ad spending has increased from $3.5 bln in 1999 to $8.4 bln in 2004, and is projected to grow to $16.1 bln in 2009, according to JupiterResearch. Spending on Internet advertising increased 27% from 2003 to 2004, while cable advertising increased 14.1%, broadcast TV advertising was up 8.2%, radio advertising was up 7.0%, magazine advertising increased 5.0%, newspaper advertising increased 4.8%, and Yellow Pages advertising was up 3.2%. Online advertising will overtake magazine advertising in 2007 - when total online ad spending hits $13.8 bln, or 6.0% of off-line ad spending.


link - Jan 17, 05 | 1:03 pm - Explore the Advertising category

 

Online marketing spending to increase 30% in 2005

Marketers will increase online ad spending by as much as 30% in 2005, according to a recent survey of media planners and buyers conducted by Deutsche Bank in conjunction with MediaPost. 27% expected their clients would spend between 11% and 30% more in Q1 2005 than Q4 2004. An additional 12% of respondents expected their clients' Q1 online budgets to spike by 30% or more, while 41% expected their clients to up spending by 10% more in Q1 2005 than Q4 2004.


link - Jan 13, 05 | 9:05 am - Explore the Advertising category

 

European Internet advertising market to generate 2.7 bln euros in 2005

Jupiter Research says that while Internet ad spending is going to rise to 4.7 bln euros in Europe over the next five years, marketers are likely to find that the cost of participation is also rising. JupiterResearch says that the growth will be driven by increasing numbers of European consumers with internet access and growing broadband penetration. The report forecasts a 29% rise in Internet advertising spending across Europe in 2005 to 2.7 bln euros.


link - Jan 10, 05 | 10:22 am - Explore the Advertising category

 

Global online ad spending to rise 20% in 2005

The strong rise in internet advertising will continue in 2005, according to Carat, which is predicting growth of 20% for the year. Carat has revised its estimate of 2005 UK adspend growth up from 4.3% to 4.6%.


link - Jan 07, 05 | 10:51 am - Explore the Advertising category

 

Pharmaceutical companies to spend more on e-mail marketing, Web design, paid search

JupiterResearch study found pharmaceutical companies will increase their 2005 marketing budgets in the following direct-to-consumer tactics: e-mail marketing (67%); patient support programs (58%); Web site redesign to improve usability (58%); content sponsorships/advertorials (58%); and paid search advertising (55%). Among those 62% of pharmaceutical marketing departments who increased their online budgets in 2004, the most widely invested in tactics for the year included: Web site redesign to improve usability (82%); banner ads (79%); Web site redesign for search engine optimization (76%); paid search advertising (67%); and content sponsorships/advertorials (64%).


link - Dec 23, 04 | 8:50 pm - Explore the Advertising category

 

Top categories for online ads: technology, finance, automotive

Technology and Finance were top categories for online advertising in 2004, according to AdZone.

Rank Category Estimated Expenditures Impressions
1 Technology $181,406,100 14,602,000,000
2 Finance $89,730,650 7,020,786,000
3 Automotive $64,027,400 6,975,806,000
4 Retail $61,747,100 5,688,070,000
5 Business $50,274,300 4,427,728,000
6 Travel $47,382,700 4,286,857,000
7 Home $33,821,500 1,923,517,000
8 Entertainment $32,463,700 2,258,371,000
9 Sports & Leisure $30,720,100 2,184,377,000
10 Health $28,052,400 2,775,364,000
Source:AdZone

link - Dec 07, 04 | 11:00 am - Explore the Advertising category

 

 

 

 
     
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